New experiences.
New connections.
New markets.
New Avenue.

New Avenue Marketing is full service marketing agency specializing in Face Forward solutions.

It is the original "social media" (yes, people actually talking to each other!) coupled with today's connected world, providing a full-circle approach.

It's more than "like" it, it's live it!

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New Avenue Gears Up for PRIDE Season!

The LGBT market spending power is projected to reach $835 BILLION in 2012. Summer Pride festivals across the country are an ideal time to reach this valuable market and New Avenue will take you there! Our creative team can craft the on-site experience and our field marketing experts will get your brand buzzing.

A few points to consider:

15 to 16 million Americans identify as LGBT, and growing everyday. (Witeck-Combs/Harris Interactive)
87% of gay Americans are more likely or highly likely to actively seek out a brand that advertises in the gay media. (Simmons)
82% of gay Americans say they are more likely to buy products from companies that they know are gay-friendly. (Marketing News)
78% of GLBT people would switch brands to companies a positive stance towards gays. (Witeck-Combs/Harris Interactive)
Known to be early adoptors, trendsetters and key influencers
Nearly half (48%) of lesbian and gay adults report they like to keep up with the latest styles and trends, compared to only 38% of heterosexual adults. (Witeck-Combs/Harris Interactive)

Is this a market you can pass by? Give New Avenue a call and let us make Pride season a boost to your bottom line!

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Joe Keenan presents in NYC

On behalf of New Avenue Marketing, President and Founder, Joe Keenan will be presenting a key session at the upcoming 5th Annual Gay & Lesbian Marketing Conference in New York City on May 18, 2012. Along with program partner Harold Levine of Levine & Partners, Inc, Keenan will be presenting on helping brands reach LGBT consumers through Pride festivals and other large-scale LGBT events.
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New Avenue Receives Certification from the National Gay & Lesbian Chamber of Commerce

New Avenue is proud to now have the distinction of being a certified gay-owned business enterprise through the NGLCC Supplier Diversity Initiative. Similar to minority or women-owned certifications, this allows New Avenue to particiapte in diversity procurement programs with many corporate partners of the NGLCC.
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